Here is a John Lewis Christmas advertisement with Monty the penguin. I really liked the ad. It’s longer than most here in the US, but very good. John Lewis is a global retailer.
Discussion Questions:
- What are your thoughts about the ad?
- Identify the message strategy, the appeal, and the execution used in this ad. Justify your choices.
- Access the John Lewis website. How well is the ad and website integrated?
Clow/Baack 