Humor is one of the most popular appeals used by advertisers because it grabs viewers’ attention, makes them laugh, and aids in retention. A series of ads have been produced entitled “Messin’ with Sasquatch” promoting beef jerky. Before you watch the videos, can you name the brand?
This first video is a compilation of top 5 Messin’ with Sasquatch ads. The links below are to individuals ads.
Discussion Questions:
- Before you watched the videos, were you able to name the brand? Why or why not?
- Does the humor overpower the brand, is the brand name lost in the ad execution, or is the brand name effectively placed? Explain.
- What is your evaluation of this ad campaign? Is it effective? Why or why not?
- Instead of humor, what other appeal could the brand use? Justify your choice with an explanation of how it could be used.
Clow/Baack 