This article in MediaPost discusses the differences between men and women in how they define loyalty programs.
Discussion Questions:
- How many loyalty or frequency membership cards do you have? How many do you use regularly?
- How do you define loyalty programs?
- Do you agree that men and women look at loyalty programs differently?
- Do you believe age makes a difference in how loyalty programs are viewed? Why or why not?
- Is brand loyalty important to you? Why or why not?
- The article identified six loyalty segments. Which segment would you fit into? Explain why.
Clow/Baack 