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The past few years have witnessed an explosion of companies delivering products in two new ways: (1) home delivery via the company or a delivery [...]
Home Delivery – Store Pickup and Database Marketing (Chapter 11)
October 28, 2019 -
This article in MediaPost discusses the differences between men and women in how they define loyalty programs. Discussion Questions: How many [...]
Loyalty Programs (Chapter 11)
August 29, 2014 -
Here are some videos you may want to use for Chapter 2 to introduce the various topics. Strategic Identity & Corporate Image – This [...]
YouTube Videos (Chapter 2)
May 23, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 