Here are 3 recent ads using a sex appeal.
Discussion Questions:
- What is your impression of these ads? Favorable or unfavorable? Why?
- Do the ads you an appropriate sex appeal? Why or why not?
- Which of the sex appeal categories are each of the ads? Justify your selection.
- What type of execution is used in each ad? Justify your answers.
- What type of message strategy is being used in each ad? Justify your answers.
Clow/Baack 