A colleague sent a link to this advertisement from Thailand to me and I wanted to share it with you. It is longer than most at 3 minutes, but very good.
Discussion Questions:
- What emotions does this ad elicit?
- Identify the message strategy, appeal, and execution used in the ad.
- Do you like the ad? Why or why not?
- Does the length of the ad reduce its effectiveness? Why or why not?
Clow/Baack 