One method advertisers use to monitor television viewing is Nielsen ratings. Here are some videos you can use to explain Nielsen ratings.
- Nielsen Ratings 101 Introduction
- Nielsen Ratings 101 Metering
- Nielsen Ratings 101 Designing the Sample
- Nielsen Ratings 101 Recruitment
- Nielsen Ratings 101 The Future
Teaching Approach:
- Ask students to summarize each of the videos as a written assignment.
- Assign the videos to students as individuals or groups and ask them to prepare a report to the class on its content. You may want to encourage them to prepare a PPT presentation.
Clow/Baack 