Packaging affects many consumer purchases, especially during visits to retail stores. Swiffer sales stagnated because the product was in a box and not visible to consumers.Resources:

Discussion Questions:

  1. How important is packaging in consumer purchase decisions?
  2. How does packaging impact your purchase decisions?
  3. What are some examples of products or brands that you have purchased because of the packaging? Explain.
  4. What issues can retailers faces in regard to packaging?

About Dr. Ken Clow

Co-author of textbook.

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