• Marketers know that Hispanics are a huge and growing market. This article highlights the importance of marketing to Hispanic men. With white [...]

  Marketing to Hispanics (Chapter 3)

  May 23, 2014
• The opening vignette for Chapter 3 is about Chipotle Mexican Grill. Here are two of the company’s recent TV ads. These can be used to [...]

  Chipotle Mexican Grill (Chapter 3)

  May 23, 2014
• Packaging affects many consumer purchases, especially during visits to retail stores. Swiffer sales stagnated because the product was in a box [...]

  Swiffer Packaging (Chapter 2)

  May 23, 2014
• The following videos present some interesting concepts concerning consumer behavior. The first makes an interesting point about advertising and [...]

  Consumer Behavior (Chapter 3)

  May 7, 2014