Packaging affects many consumer purchases, especially during visits to retail stores. Swiffer sales stagnated because the product was in a box and not visible to consumers.Resources:
Discussion Questions:
- How important is packaging in consumer purchase decisions?
- How does packaging impact your purchase decisions?
- What are some examples of products or brands that you have purchased because of the packaging? Explain.
- What issues can retailers faces in regard to packaging?
Clow/Baack 