In Chapter 1, Subway ranked first on the composite score index on advertising perception from Technomic. Access the following links about Subway, then answer the questions that follow.
Resources:
- Subway Television ad “My Sub, My Way”
- Subway Television ad “$5 Footlong”
- Subway Television ad with Jared
- Subway Story
- Subway – Jared Fogel
- Subway YouTube Channel
Questions:
- Watch the three television ads. Which do you like the best? Why?
- Watch the video on the Subway story. Briefly summarize the video. What impressed you most about the Subway story? Why?
- Watch the video about Jared Fogel. Why has he become so popular as a spoksperson?
- Examine Subway’s YouTube channel. Summarize its content. How well is it integrated with Subway’s advertising?
- Why do you think Subway ranked the highest on Technomic’s study on advertising perceptions. Explain.
- Moving forward, how should Subway continue? What should be the theme of its advertising?
Clow/Baack 