Marketing professionals carefully watch Super Bowl ads. They look for trends, successes, and failures.
Resources:
- Use the TechRadar story to view ads. Do you agree with their ratings?
- Study the New York Post evaluation. Does it agree with TechRadar?
- Examine the CNN analysis. What do you think of it’s list of winners and losers?
- Use a search engine to identify the cost of a Super Bowl ad. Do you think the expenditure is worthwhile? Why or why not?
- What types of companies stand the gain the most from effective Super Bowl advertising? The least?
Clow/Baack 