Anheuser Busch’s 2019 Super Bowl advertisements made an issue of the use of corn syrup in MillerCoors products. Recently, MillerCoors filed a lawsuit seeking to stop the InBev campaign, stating that it is false advertising.
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Discussion Questions:
- Does this feud between companies constitute a legal battle, and ethical battle, or only a competitive battle? Defend your answer.
- Does the MillerCoors lawsuit draw even more attention to the Anheuser Busch ad? Is a lawsuit an effective strategy?
- Do you think the advertisement enhances Bud Light’s image or hurts it in some way? Explain your thoughts.
- What type of MillerCoors advertisement would be most effective in responding to the ad?
Clow/Baack 