I found this article in Ad Age fascinating. A recent online study found that ads following a presidential political ad was less effective and created a negative feeling towards the brand. This article could generate a good discussion for Chapter 13.
Discussion Questions:
- What was your initial reaction to the article?
- Why do you think brand ads following political ads create negative emotions even if the political ad was positive?
- How long do you think the “hangover effect” on brand advertising will last after a political ad is viewed? Why?
- Do you think there will be a long term impact on brands that advertise after a political ad, or is it just temporary? Why?
Clow/Baack 