Here is an excellent article about female stereotyping. The ad is for Pantene and was produced as a part of a campaign in the Philippines.
Resources:
Discussion Questions:
- What is your evaluation of the TV ad?
- Does the TV ad accurately portray stereotyping of females? Why or why not?
- Do you believe the gender of the employee makes a difference in how a female boss is perceived? Why or why not?
- How would people in the United States react to this TV ad if it ran in the US? Explain.
- In the Philippines, only light-skinned models are used. Is this a form of discrimination? Why or why not?
- What is the overall message of this TV ad? Justify your response.
Clow/Baack 