This article in Entrepreneur could be used to launch your class. Not only can you discuss these creative campaigns, but you can discuss what makes a campaign creative and does creative ads produce results.
Discussion Questions:
- Which of the five campaigns did you think was the most creative? Why?
- What makes a campaign stand out as being creative?
- Are creative marketing campaigns always successful? Why or why not?
- Think of marketing campaigns you have seen recently. Which one stands out in your mind? Why? Would you consider it creative? Why or why not?
Clow/Baack 