Here is an excellent blog entry written by James Brennan of Zehnder Communications. Zehnder is a full service advertising agency that provided us with a number of ads for this textbook. Some of the agency’s clients featured in this book are JD Bank, Gulf Coast Seafood, and Visit South Walton.
The Inbox is a Battefield: Here’s How to Win
Discussion Questions:
- What three primary methods does Zehnder Communications suggest for analyzing email campaigns? Why are these three critical to measure?
- Why is your email box referred to as a battlefield in this blog? Would you agree or disagree with this premise? Why?
- Based on this article, identify some basic rules for creating good marketing emails. Discuss why each is important.
Clow/Baack 