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One of my students submitted this Post-It ad for an assignment. After watching it, I thought it would be a good video to show with Chapter 6. [...]
October 3, 2016
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This article and video from CNN is excellent for creating a discussion about the way women are portrayed in advertising. CNN Article with video [...]
February 18, 2016
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Donna uses our IMC textbook for her class and sent me a link to this PSA video. No words are spoken, yet it is a very powerful ad that can be [...]
January 29, 2016
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Humor has long been a favorite advertising appeal to reach consumers and Snickers has relied on humor in recent years to promote its brand. Two [...]
January 12, 2016
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Using a sex appeal is not new, but the reaction to this strategy by Carl’s Jr. is interesting. In copy-testing 52% said a recent ad [...]
August 31, 2015
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KFC has launched a new ad campaign, with a new Colonel Sanders. According to Yum Brands, owner of KFC, 1 out of 5 people hated the ads with [...]
August 18, 2015
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Humor is one of the most used and most effective advertising appeals. See what you think of this ad for United Healthcare. Discussion Questions: [...]
March 23, 2015
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I found this article intriguing. We live in a visual society and most advertising uses visuals to attract attention and to hold interest. This [...]
March 18, 2015
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This advertisement was produced in Australia to encourage individuals to quit smoking. It would be excellent to generate a discussion of the fear [...]
February 4, 2015
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This 2015 Super Bowl ad for Nissan is interesting and I think can spark a good discussion about ad design. Discussion Questions: What is your [...]
February 4, 2015
Clow/Baack 