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Bissell is a good brand to illustrate the concepts in Chapter 13. The company is an advocate for pets and the owners have established the Bissell [...]
October 11, 2016
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I learned a new marketing term today – duress purchase. Sears has launched a new campaign based on the idea that consumers wait until an [...]
October 5, 2016
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One of my students submitted this Post-It ad for an assignment. After watching it, I thought it would be a good video to show with Chapter 6. [...]
October 3, 2016
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I though this article in The Atlantic was interesting. It discusses the move to using logos without words. The rationale is that consumers are [...]
September 14, 2016
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According to this Advertising Age article, Arby’s is launching a new campaign aimed at hunters, which is 20 million consumers. Discussion [...]
September 12, 2016
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I thought this article in the New York Times was interesting. In this digital age, the article states that billboards “are far from [...]
September 7, 2016
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Honest Tea has launched an interesting digital and social media integrated ad campaign. The brand partnered with BuzzFeed to create video [...]
August 29, 2016
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KFC just launched two very interesting ads. The first was targeted towards the WWE network audience. The second is for a sunscreen that smells [...]
August 23, 2016
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Groupon is launching a new national campaign with its first TV ad since the 2011 Super Bowl’s controversial spot. The new campaign focuses [...]
May 24, 2016
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It was supposed to be a new advertising campaign to make people aware of the virtues of Rhode Island. People did hear, but it wasn’t good. [...]
April 11, 2016
Clow/Baack 