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I learned a new marketing term today – duress purchase. Sears has launched a new campaign based on the idea that consumers wait until an [...]
October 5, 2016
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Groupon is launching a new national campaign with its first TV ad since the 2011 Super Bowl’s controversial spot. The new campaign focuses [...]
May 24, 2016
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I found this article in Adweek interesting and believe it would generate a good discussion for Chapter 3, Consumer Behavior. It goes back to the [...]
March 8, 2016
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Kraft Heinz Company and McDonald’s USA teamed up to create a new campaign “World’s Best Mom.” The ad campaign will focus [...]
January 19, 2016
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Ram has launched a new campaign in partnership with Farmers and Hunters Feeding the Hungry (FHFH). The campaign encourages hunters to donate [...]
November 9, 2015
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While this New York Times article was written before the Kellogg’s campaign launched, it has useful information about Kellogg’s [...]
December 18, 2014
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Liberty Mutual Insurance has developed an interesting campaign for car insurance. Watch these ads then answer the questions below. Accident [...]
December 5, 2014
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Gillette has launched a new ad campaign targeted toward men. This television ad presents the idea of male grooming. The Gillette ad would be good [...]
May 29, 2014
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Marketers know that Hispanics are a huge and growing market. This article highlights the importance of marketing to Hispanic men. With white [...]
May 23, 2014
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Typically, when designing brands specifically for either males only or females only, marketers often assume that each gender understands itself [...]
May 23, 2014
Clow/Baack 