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The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized [...]
January 6, 2019
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McDonald’s has in the past presented commercials noting that, for many people the company provided their first job opportunity. Building [...]
December 15, 2018
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To visitors of the blog. Dr. Kenneth E. Clow passed away on November 22 at his home in Monroe, Louisiana. He will be missed by all. I have taken [...]
November 26, 2018
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Methods for providing free samples to consumers continue to evolve. Beyond store visit approaches, many companies now provide samples via the [...]
November 3, 2018
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The world of data analytics has evolved dramatically in the past decade, in areas as diverse as sports, politics, and business. Effective IMC [...]
October 24, 2018
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Many marketers are familiar with the difference between a fad and a fashion. Fads are typically more temporary and subject to rapid change. In [...]
October 17, 2018
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The television landscape has evolved quickly and dramatically during the past decade. One new phenomenon, cord cutting, presents major [...]
October 10, 2018
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A potentially devastating illness, hepatitis C, is most likely to affect individuals born between 1945 and 1965. Recently, the Centers for [...]
October 8, 2018
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Convincing women that they need to shave their legs and armpits has a rich history in the world of marketing. Some claim it is nothing more than [...]
October 1, 2018
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Online trading of stocks by individual investors required the E-Trade company to first capture the attention of individuals and then build [...]
October 1, 2018
Clow/Baack 