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The goal of buzz or word-of-mouth marketing is to get consumers to generate buzz about a brand. The rationale is based on the idea that consumers [...]
May 12, 2014
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Harley Davidson (motorcycles) has gone from near bankruptcy and quality-control problems to a iconic brand with a strong brand community of [...]
May 12, 2014
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Coca-cola is an iconic brand that is recognized worldwide. But, to maintain its brand position, To maintain its brand position, Coca-Cola’s [...]
May 12, 2014
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Social media has become an important component of integrated marketing campaigns. Many brand managers are looking for ways to best utilize this [...]
May 12, 2014
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Covergirl is one of the most well-known cosmetic brands. In addition to providing excellent products, the brand has been very successful in [...]
May 12, 2014
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Hooters has developed a successful social media presence. Examine the following resources, then answer the discussion questions. Resources for [...]
May 12, 2014
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Search Engine Optimization, or SEO, is extremely important for digital marketing because 70% to 80% of all web traffic begins with a search [...]
May 12, 2014
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Digital Marketing is becoming an important element of integrated marketing campaigns. The videos listed below provide information about a broad [...]
May 12, 2014
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Advil has used integrated marketing communications to establish a strong brand presence. Its digital component is an integral part of [...]
May 12, 2014
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Duracell is a well-known brand that has used television advertising to promote the brand. Recently, Duracell began using NFL players to promote [...]
May 8, 2014
Clow/Baack 