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Here is a great ad for Zurich Insurance that a colleague shared with me. It fits well with Chapter 6. Discussion Questions: What is your initial [...]
December 16, 2014
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Liberty Mutual Insurance has developed an interesting campaign for car insurance. Watch these ads then answer the questions below. Accident [...]
December 5, 2014
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Pink Jacket Creative produced a trade show campaign for Wayport. In addition to the PowerPoint presentation, we have a video by the agency [...]
November 24, 2014
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Emogen Marketing Group produced an integrated marketing campaign for Centric Credit Union. The campaign involved refreshing the brand and [...]
November 20, 2014
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Manhattan’s Time Square is the mega billboard capital of the world. A new billboard the size of a football field, eight stories tall and [...]
November 19, 2014
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Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate [...]
November 17, 2014
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Pink Jacket Creative produced a guerrilla marketing campaign for a new potato chip brand called Engobi. In addition to the PowerPoint [...]
November 17, 2014
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Interstate Batteries produced a geo-targeted online advertising campaign to drive traffic to the brand’s Battery Centers. The PowerPoint [...]
November 13, 2014
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The ad agency Pink Jacket Creative produced an advertising campaign for The Snoring Center. In addition to the PowerPoint presentation you have a [...]
November 10, 2014
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Here is a John Lewis Christmas advertisement with Monty the penguin. I really liked the ad. It’s longer than most here in the US, but very [...]
November 6, 2014
Clow/Baack 