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Taco Bell is after the Millennial generation and is using targeted mobile ads to do so. This article would be interesting to use with Chapter 14 [...]
March 17, 2016
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I found this article in Adweek interesting and believe it would generate a good discussion for Chapter 3, Consumer Behavior. It goes back to the [...]
March 8, 2016
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Buzz marketing with brand ambassadors has been a popular marketing tactic recently. A new twist to this approach is using employees as [...]
March 7, 2016
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The FDA is concerned that using animated characters in drug ads may reduce perceived risks of using the drug. I found this very fascinating and [...]
March 2, 2016
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Saatchi & Saatchi created a new “Stain Maker” ad campaign for Tide that can be used to illustrate concepts in advertising [...]
February 29, 2016
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This article and video from CNN is excellent for creating a discussion about the way women are portrayed in advertising. CNN Article with video [...]
February 18, 2016
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This article from Mobile Marketing Watch and the Wall Street Journal Gallup poll are fascinating because the majority of consumers say their [...]
February 11, 2016
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Marketers are debating the impact of Quicken Loan’s first Super Bowl ad. Although there was a strong backlash to the ad, Quicken Loans [...]
February 10, 2016
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For one of its Super Bowl ads, Budweiser has a 60-second spot of British actress Helen Mirren presenting an anti-drunk driving message. This is [...]
February 3, 2016
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Donna uses our IMC textbook for her class and sent me a link to this PSA video. No words are spoken, yet it is a very powerful ad that can be [...]
January 29, 2016
Clow/Baack 