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Integrated Advertising, Promotion, and Marketing Communications
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Category Archives: Chapter 13

  • Ram has launched a new campaign in partnership with Farmers and Hunters Feeding the Hungry (FHFH). The campaign encourages hunters to donate [...]

    Ram Targets Hunters (Chapter 13)

    November 9, 2015
  • The battle between cable providers and satellite providers appears to be heating up. This article in the NY Times and corresponding ads would be [...]

    Cable and Satellite TV ads (Chapter 13)

    October 5, 2015
  • Here is a great example of Sony Pictures Television’s social responsibility effort. It also includes an international theme that makes it [...]

    Picture This (Chapter 13)

    September 28, 2015
  • Football season is coming soon and the NFL released this ad in an effort to overcome some of the recent negative publicity. Adweek Article [...]

    Football is Family (Chapter 13)

    August 11, 2015
  • Subway was quick to distance itself from Jared Fogle after the FBI raided his home, investigating possible child-porn issues. A recent BrandIndex [...]

    Subway and Jared Scandal (Chapter 13)

    July 16, 2015
  • This Ad Age article and television advertisement caught my attention. The campaign was launched in Canada. It encourages individuals to sign the [...]

    Don’t Diet Campaign by Cheerios (Chapter 13)

    June 19, 2015
  • This article highlights three ways brands can use corporate social responsibility (CSR) to create better advertising. I have also included two [...]

    3 Ways Brands can use CSR (Chapter 13)

    April 9, 2015
  • This is an interesting article with a newscast from Good Morning America about a girl that called out Dick’s Sporting Goods on the idea [...]

    Girls Like Sports Too (Chapter 13)

    November 3, 2014
  • Anheuser-Busch InBev has issued a strong statement saying they are not pleased with the way the NFL has handled recent events with some of its [...]

    NFL Sponsorships (Chapter 13)

    September 18, 2014
  • With university and colleges facing continuous budget cuts, many are looking to commercial companies for money through naming rights. A recent [...]

    Naming Rights at Universities (Chapter 13)

    June 5, 2014

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