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I found this article about the costs of acquiring mobile apps very interesting. Competition for mobile apps has increased among brands, but is it [...]
August 28, 2014
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In this Wall Street Journal article Verizon is now offering consumer rewards in exchange for permission to track the person’s location, web [...]
July 23, 2014
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This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]
June 11, 2014
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Here are some videos that you may want to use for Chapter 8. Because of the recency of this topic, a large number of videos is available. [...]
June 3, 2014
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This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]
June 3, 2014
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With the rise of the digital age has come a new form of marketing – content marketing. Two recent articles discuss the importance of [...]
June 3, 2014
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Here is an interesting article suggesting Black Friday is fading in importance. I’m not sure which chapter this best fits into, but would [...]
June 3, 2014
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Devin Graham is a 30-year old filmmaker known on YouTube as “Devinsupertramp.” He has almost 2 million subscribers to his YouTube [...]
June 3, 2014
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Search Engine Optimization, or SEO, is extremely important for digital marketing because 70% to 80% of all web traffic begins with a search [...]
May 12, 2014
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Digital Marketing is becoming an important element of integrated marketing campaigns. The videos listed below provide information about a broad [...]
May 12, 2014
Clow/Baack 