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Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and [...]
January 26, 2015
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Here is an excellent fear appeal commercial entitled “Your Skin” by the U.S. Food and Drug Administration that can be used to discuss [...]
January 16, 2015
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One of my students submitted the following ads examples of ones they disliked. I think it could make some interesting discussion in terms of [...]
January 15, 2015
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Here is a great ad for Zurich Insurance that a colleague shared with me. It fits well with Chapter 6. Discussion Questions: What is your initial [...]
December 16, 2014
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Here is a John Lewis Christmas advertisement with Monty the penguin. I really liked the ad. It’s longer than most here in the US, but very [...]
November 6, 2014
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People liked to be thanked. They like to be appreciated. This New York Times article provides information about a new campaign by Whirlpool. Here [...]
October 7, 2014
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Humor is one of the most popular appeals used by advertisers because it grabs viewers’ attention, makes them laugh, and aids in retention. [...]
October 2, 2014
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Here are 3 recent ads using a sex appeal. Huggies Payday Hardees/Carl’s Jr Discussion Questions: What is your impression of these ads? [...]
July 21, 2014
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A colleague sent a link to this advertisement from Thailand to me and I wanted to share it with you. It is longer than most at 3 minutes, but [...]
July 3, 2014
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Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to [...]
May 29, 2014
Clow/Baack 