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Integrating a brand’s marketing communications ensures the same message is heard through each of the marketing channels. American Eagle [...]
December 3, 2015
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I had to post this article from Adweek. According to this study, the advertising industry accounts for 19 percent of the GDP in the United [...]
November 23, 2015
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This short article “Why Integrated Marketing Works” was posted on the blog of Zehnder Communications and provides support for [...]
November 23, 2015
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Watch this advertisement for Kia, then answer the following questions about the ad and the communication process discussed in Chapter 1. Decoding [...]
June 2, 2015
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WPTV News reported an advertisement for Dunkin Donuts of a woman with a black face and bright pink lips appeared in Thailand. Human rights groups [...]
May 23, 2014
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Here are some good videos that you may want to use for Chapter 1. I have personally found that using these types of videos can hold student [...]
May 23, 2014
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The following videos provide excellent information about integrated marketing communications. The video about Canon illustrates how the IMC [...]
April 24, 2014
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Chapter 1 discusses how Chick-fil-A has integrated its advertising with social media. Access the following links then answer the questions. [...]
April 24, 2014
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In Chapter 1, Subway ranked first on the composite score index on advertising perception from Technomic. Access the following links about Subway, [...]
April 24, 2014
Clow/Baack 