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Making brands more human has become a recent trend in marketing according to an article in Advertising Age. Ad seek to convey the message that [...]
May 23, 2014
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Interbrand released the 100 Best Global Brands. Here is a New York Times article about the listing. You may also want to access [...]
May 23, 2014
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WPTV News reported an advertisement for Dunkin Donuts of a woman with a black face and bright pink lips appeared in Thailand. Human rights groups [...]
May 23, 2014
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Here are some good videos that you may want to use for Chapter 1. I have personally found that using these types of videos can hold student [...]
May 23, 2014
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Consumer promotions, such as coupons, premiums, contests, and sweepstakes, are used frequently in the food industry. For this blog, assume you [...]
May 12, 2014
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Sales promotions are prominent for grocery stores, such as Brookshire’s. Most promotions will be from manufacturers, but some will be from [...]
May 12, 2014
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Chapter 12 examines the use of consumer and trade promotions within an integrated marketing campaign. The pizza industry, including Papa [...]
May 12, 2014
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For business-to-business products, personal selling is an important component of the integrated marketing campaign. For this exercise, assume you [...]
May 12, 2014
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For this exercise, assume you are the marketing manager for a chain of 8 clothing boutiques that targets 18-30 year old females with current [...]
May 12, 2014
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Database marketing has become an important component of many integrated marketing campaigns. For this exercise, assume you are the marketing [...]
May 12, 2014
Clow/Baack 