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With the rise of the digital age has come a new form of marketing – content marketing. Two recent articles discuss the importance of [...]
June 3, 2014
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Almost everyone has a Facebook profile. This recent article suggests that Facebook is fading with teens. Another article points out that while [...]
June 3, 2014
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Here is an interesting article suggesting Black Friday is fading in importance. I’m not sure which chapter this best fits into, but would [...]
June 3, 2014
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Devin Graham is a 30-year old filmmaker known on YouTube as “Devinsupertramp.” He has almost 2 million subscribers to his YouTube [...]
June 3, 2014
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Gillette has launched a new ad campaign targeted toward men. This television ad presents the idea of male grooming. The Gillette ad would be good [...]
May 29, 2014
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I like to use YouTube videos to enhance the learning experience in the classroom. While most videos I use are educational, I will also utilize [...]
May 29, 2014
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Each year the Super Bowl produces ads that in some way speak to the vast audience watching the game. One ad that was not at the top, but that [...]
May 29, 2014
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One method advertisers use to monitor television viewing is Nielsen ratings. Here are some videos you can use to explain Nielsen ratings. Nielsen [...]
May 29, 2014
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Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to [...]
May 29, 2014
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I have not been able to stop thinking about an article I just read in the New York Times that discusses the influence of social media on ad [...]
May 29, 2014
Clow/Baack 