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Here is an excellent blog entry written by James Brennan of Zehnder Communications. Zehnder is a full service advertising agency that provided us [...]
November 6, 2014
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I received an email from a professor using our book to explain the differences between buzz marketing, stealth marketing, viral marketing, and [...]
November 4, 2014
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This is an interesting article with a newscast from Good Morning America about a girl that called out Dick’s Sporting Goods on the idea [...]
November 3, 2014
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This integrated campaign was created by Newcomer Morris and Young advertising agency for St. Francis Medical Center. Key to the campaign’s [...]
October 23, 2014
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For the first time, Viagra uses a sexy female model in its advertising with a sexual appeal and more vivid language. If you feel comfortable with [...]
October 20, 2014
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People liked to be thanked. They like to be appreciated. This New York Times article provides information about a new campaign by Whirlpool. Here [...]
October 7, 2014
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This integrated campaign was created by Emogen Marketing Group for Argent Financial. Key to the campaign’s success was developing an [...]
October 6, 2014
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This integrated campaign is for a small laundry called The Soap Opera. The campaign was targeted towards local college students and utilized a a [...]
October 6, 2014
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Humor is one of the most popular appeals used by advertisers because it grabs viewers’ attention, makes them laugh, and aids in retention. [...]
October 2, 2014
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This integrated campaign is for Skyjacker and was prepared by its in-house marketing department. The PowerPoint provides details of the [...]
October 1, 2014
Clow/Baack 