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Duracell is a well-known brand that has used television advertising to promote the brand. Recently, Duracell began using NFL players to promote [...]
May 8, 2014
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Oreo cookies has been a favorite for millions of consumers over decades. The brand’s advertising makes an interesting topic for Chapter 5. [...]
May 7, 2014
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Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]
May 7, 2014
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Jeep has built a strong brand community through its understanding of consumer behavior. Examine the following resources, then answer the [...]
May 7, 2014
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Olive Garden has become one of the most well-known Italian-type restaurants. It is promoted as a family-oriented restaurant that provides quality [...]
May 7, 2014
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Interstate Batteries is an active sponsor with NASCAR and is easily recognizable by NASCAR fans. Resources: Ad No Battery Lasts Longer Ad More [...]
May 5, 2014
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Sponsorships are a major component of integrated marketing for Adidas. The brand is involved in most major sports and with a large number of [...]
May 5, 2014
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Chapter 1 discusses how Chick-fil-A has integrated its advertising with social media. Access the following links then answer the questions. [...]
April 24, 2014
Clow/Baack 