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Pew Research Center just published a study describing the demographics of social media users in 2013. The actual report in PDF can be downloaded. [...]
June 3, 2014
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Almost everyone has a Facebook profile. This recent article suggests that Facebook is fading with teens. Another article points out that while [...]
June 3, 2014
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I have not been able to stop thinking about an article I just read in the New York Times that discusses the influence of social media on ad [...]
May 29, 2014
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Consumer promotions, such as coupons, premiums, contests, and sweepstakes, are used frequently in the food industry. For this blog, assume you [...]
May 12, 2014
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Chapter 12 examines the use of consumer and trade promotions within an integrated marketing campaign. The pizza industry, including Papa [...]
May 12, 2014
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Harley Davidson (motorcycles) has gone from near bankruptcy and quality-control problems to a iconic brand with a strong brand community of [...]
May 12, 2014
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Coca-cola is an iconic brand that is recognized worldwide. But, to maintain its brand position, To maintain its brand position, Coca-Cola’s [...]
May 12, 2014
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Social media has become an important component of integrated marketing campaigns. Many brand managers are looking for ways to best utilize this [...]
May 12, 2014
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Covergirl is one of the most well-known cosmetic brands. In addition to providing excellent products, the brand has been very successful in [...]
May 12, 2014
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Hooters has developed a successful social media presence. Examine the following resources, then answer the discussion questions. Resources for [...]
May 12, 2014
Clow/Baack 