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Interbrand released the 100 Best Global Brands. Here is a New York Times article about the listing. You may also want to access [...]
May 23, 2014
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Here are some good videos that you may want to use for Chapter 1. I have personally found that using these types of videos can hold student [...]
May 23, 2014
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Harley Davidson (motorcycles) has gone from near bankruptcy and quality-control problems to a iconic brand with a strong brand community of [...]
May 12, 2014
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Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]
May 7, 2014
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Jeep has built a strong brand community through its understanding of consumer behavior. Examine the following resources, then answer the [...]
May 7, 2014
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Target has increased its advertising budget in an effort to rejuvenate the brand. The company also have promoted its logo apart from the brand [...]
May 7, 2014
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Branding is a critical component of integrated marketing communications. Companies spend considerable time and money to ensure its brands [...]
May 7, 2014
Clow/Baack 