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According to this Advertising Age article, Arby’s is launching a new campaign aimed at hunters, which is 20 million consumers. Discussion [...]
September 12, 2016
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KFC just launched two very interesting ads. The first was targeted towards the WWE network audience. The second is for a sunscreen that smells [...]
August 23, 2016
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Ram has launched a new campaign in partnership with Farmers and Hunters Feeding the Hungry (FHFH). The campaign encourages hunters to donate [...]
November 9, 2015
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In discussing positioning strategies, Lean Cuisine would be a good example of a brand striving to reposition itself in the marketplace. In just 4 [...]
November 2, 2015
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This article talks about Dollar Shave Club’s new focus. The article and recent ads would be excellent to illustrate concepts in Chapter 4. [...]
September 2, 2015
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Chrysler recently launched a new campaign promoting its vehicles as “America’s Import.” Chrysler 200 – Japanese Quality [...]
March 16, 2015
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When we think of technology, we usually think if the young. But, what about seniors, the elderly? How do they react to all of the new technology. [...]
February 9, 2015
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Elite Daily has produced a white paper entitled Millennial Consumer Trends that you can use for Chapter 4. The Elite Daily website may also be of [...]
January 21, 2015
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This integrated campaign is for Argent Financial Group and was prepared by Emogen Marketing. The PowerPoint provides details of the campaign and [...]
September 26, 2014
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This article in Bloomberg Businessweek ties in well with Chapter 4 and the discussion of IMC budgeting. Geico spent $935 million on advertising, [...]
July 25, 2014
Clow/Baack 