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According to this Advertising Age article “Diet has become a forbidden four-letter word in the food industry, and Nestle’s Lean [...]
June 26, 2015
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We recently switched to Puffs tissue because the packaging, in our opinion, was superior to the packaging for Kleenex. We thought this could [...]
September 29, 2014
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CVS has changed its name to CVS Health and as part of this change it no longer will sell tobacco products. This article and the news report with [...]
September 4, 2014
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Nationwide Insurance is bringing back the eagle from its old logo for a branding overhaul. This is a good article and video with Payton Manning [...]
September 3, 2014
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This Advertising Age article notes that consumers are willing to pay more money for products they believe are designed to prevent overuse. New [...]
May 23, 2014
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Recent television ads for Head & Shoulders and Old Spice provide excellent examples of co-branding. Here are two of the recent ads [...]
May 23, 2014
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A recent article in the Wall Street Journal highlighted Wal-Mart’s new image advertising campaign. Faced with recent criticisms of the [...]
May 23, 2014
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Here are some videos you may want to use for Chapter 2 to introduce the various topics. Strategic Identity & Corporate Image – This [...]
May 23, 2014
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When Esurance began selling its insurance products on the Internet, the company quickly developed a niche in the under-30 market, a group [...]
May 23, 2014
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Packaging affects many consumer purchases, especially during visits to retail stores. Swiffer sales stagnated because the product was in a box [...]
May 23, 2014
Clow/Baack 