Recent television ads for Head & Shoulders and Old Spice provide excellent examples of co-branding. Here are two of the recent ads featuring baseball players from the Los Angeles Angels. It is a good example of using a sex appeal.
Discussion Questions:
- How effective is the co-branding effort for each of the brands?
- Are these two brands an ideal fit for co-branding? Why or why not?
- What are the advantages of co-branding? What are the disadvantages of co-branding?
- What other brands would be effective co-brands for Head & Shoulders? What about Old Spice?
- Is the use of sex an effective appeal? Why or why not?
Clow/Baack 