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Overstock.com is a successful online retailer that has developed a unique reputation through a carefully orchestrated branding campaign. [...]
April 16, 2018
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The International House of Pancakes, or IHOP, is a well-known brand. Managing that brand for success required careful planning and marketing [...]
April 15, 2018
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Panera Bread has become a well-known restaurant that provides quality food and service. Access the following resources then answer the questions [...]
April 9, 2018
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Panera Bread has become a well-known restaurant that provides quality food and service. Access the following resources then answer the questions [...]
April 9, 2018
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When considering toys for children, most people have specific toys for boys and others for girls. This article from Ad Age discusses [...]
April 6, 2018
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I found this article in Adweek about Millennials and TV viewing fascinating. The pdf report from VAB is even more interesting. Before reading [...]
November 1, 2017
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The Richards Group created a new campaign entitled “This is the Time” for Abercrombie & Fitch. The campaign’s goal is to [...]
November 1, 2017
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Dove apologies for a racially insensitive advertisement on Facebook. I believe this could lead to a great discussion of ethics for Chapter 14, [...]
October 11, 2017
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Experts estimate that digital advertising to kids will reach $1.2 billion in 2019, which will be 28% of the total spent on advertising to [...]
September 20, 2017
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Mentos offered Sam Jeschke a unique opportunity as a brand ambassador. When he signed up, he had no idea he would be asked to give away 43,000 [...]
September 15, 2017
Clow/Baack 