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At times, even a relatively new company stands to benefit from an updated approach to its marketing communications. The Leo Burnett Chicago [...]
September 29, 2018
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Chapter 4 presents various methods for positioning products, including product attributes, competitors, use or application, price-quality [...]
September 25, 2018
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Chapter 3 presents a series of steps consumers undergo as part of the buying decision-making process. The chapter also describes various models [...]
September 17, 2018
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The following videos highlight concepts presented in Chapter 3. Read each link then answer the questions that are below.; Videos: Millennial [...]
September 10, 2018
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Negative publicity can quickly damage a brand in the eyes of consumers, investors, and even the government. Resources: Tesla Stock Value SEC [...]
August 29, 2018
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The Nice brand appears in Walgreen’s stores throughout the United States. Recently, the Kind brand began seeking to create differentiation [...]
August 23, 2018
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Alternative media outlets create new transmission devices and methods for transmitting integrated marketing communications messages. Resources: [...]
August 13, 2018
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Facebook has come under increasing criticism. In the summer of 2018, the company stock value plunged dramatically at one point. Resources: [...]
August 13, 2018
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Oreo cookies has been a favorite for millions of consumers over decades. The brand’s advertising makes an interesting topic for Chapter 5. [...]
June 6, 2018
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Branding is a critical component of integrated marketing communications. Companies spend considerable time and money developing strong, powerful [...]
April 16, 2018
Clow/Baack 