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Geico has developed a number of different executions of its television ads. Watch the following TV advertisements then answer the questions that [...]
May 8, 2014
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For most brands, traditional media is still an important component of an integrated marketing communications campaign. The challenge is choosing [...]
May 8, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
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Oreo cookies has been a favorite for millions of consumers over decades. The brand’s advertising makes an interesting topic for Chapter 5. [...]
May 7, 2014
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Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]
May 7, 2014
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Selecting an advertising agency is a challenging and time-consuming task for a client company. The first two videos deal with the selection [...]
May 7, 2014
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Jeep has built a strong brand community through its understanding of consumer behavior. Examine the following resources, then answer the [...]
May 7, 2014
Clow/Baack 