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This article with recent TV ads by DIRECTV would be excellent to use for Chapter 14 where students can play the role of the NAD. DIRECTV claims [...]
May 4, 2015
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As digital and social media marketing continue to grow, the number of ads and messages being ignored is growing even faster. This article by [...]
April 20, 2015
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This article highlights three ways brands can use corporate social responsibility (CSR) to create better advertising. I have also included two [...]
April 9, 2015
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In a world filled with visual images, we often forget about the importance of words. This article is excellent for showing how the copy and words [...]
March 30, 2015
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Humor is one of the most used and most effective advertising appeals. See what you think of this ad for United Healthcare. Discussion Questions: [...]
March 23, 2015
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I found this article intriguing. We live in a visual society and most advertising uses visuals to attract attention and to hold interest. This [...]
March 18, 2015
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Chrysler recently launched a new campaign promoting its vehicles as “America’s Import.” Chrysler 200 – Japanese Quality [...]
March 16, 2015
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The future in advertising is the merging of the offline advertising world with the online world. L’Oreal will be taking this step in the [...]
March 13, 2015
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These two articles provide good information to support the chapter on Digital Marketing. Role of Web Design in Conversion Rate Optimization [...]
March 12, 2015
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Zehnder Communications, a full-service advertising agency in Louisiana, posted on its blog an article by Jennifer Edelman entitled “5 [...]
March 9, 2015
Clow/Baack 