Zehnder Communications, a full-service advertising agency in Louisiana, posted on its blog an article by Jennifer Edelman entitled “5 reasons why & 5 ways how to use Pinterest.”

Discussion Questions:

  1. Identify the five reasons why a brand should use Pinterest.
  2. Identify the five steps a brand can use in getting started.
  3. For each step, discuss how a restaurant, a tanning salon, or fitness center would create a Pinterest presence.
  4. Go to Pinterest, and find a prominent brand you like with a Pinterest account. What information has the brand posted? What benefits does Pinterest offer the brand you chose? Be specific.

About Dr. Ken Clow

Co-author of textbook.

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