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KFC has launched a new ad campaign, with a new Colonel Sanders. According to Yum Brands, owner of KFC, 1 out of 5 people hated the ads with [...]
August 18, 2015
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Football season is coming soon and the NFL released this ad in an effort to overcome some of the recent negative publicity. Adweek Article [...]
August 11, 2015
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The Gap has struggled recently and in an attempt to reverse slumping sales has launched a new campaign. Gap’s new campaign is described in [...]
July 30, 2015
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This guerrilla marketing campaign by McDonald’s I thought was unique. Individuals in Amsterdam were actually hoping it would get hotter. [...]
July 28, 2015
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Subway was quick to distance itself from Jared Fogle after the FBI raided his home, investigating possible child-porn issues. A recent BrandIndex [...]
July 16, 2015
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I found this article and ads by Apple intriguing. Apple created two new ads patting itself on the back with the tagline “If it’s not [...]
July 14, 2015
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According to this Advertising Age article “Diet has become a forbidden four-letter word in the food industry, and Nestle’s Lean [...]
June 26, 2015
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This article “How to Allocate Your Time Managing Social Media” was excellent. The article can help students understand the challenge [...]
June 22, 2015
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This Ad Age article and television advertisement caught my attention. The campaign was launched in Canada. It encourages individuals to sign the [...]
June 19, 2015
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Watch this advertisement for Kia, then answer the following questions about the ad and the communication process discussed in Chapter 1. Decoding [...]
June 2, 2015
Clow/Baack 