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After several years of declining sales, Arby’s admitted its advertising was not working. They fired their agency and hired Fallon. The [...]
October 20, 2015
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Although I’m suggesting this article and videos for Chapter 8, but it could be used in a variety of other chapters. Columbia Sportswear is [...]
October 12, 2015
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The battle between cable providers and satellite providers appears to be heating up. This article in the NY Times and corresponding ads would be [...]
October 5, 2015
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Dove has created a partnership with Pinterest as part of its Campaign for Real Beauty. The article, ad, and Pinterest site can be used to discuss [...]
October 2, 2015
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Here is a great example of Sony Pictures Television’s social responsibility effort. It also includes an international theme that makes it [...]
September 28, 2015
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This short video provides some great examples of experiential marketing. Discussion Questions: Which experiential marketing example did you like [...]
September 10, 2015
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This article from Advertising Age highlights Verizon’s launch of its new logo with a new campaign entitled “Better Matters.” [...]
September 10, 2015
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This article talks about Dollar Shave Club’s new focus. The article and recent ads would be excellent to illustrate concepts in Chapter 4. [...]
September 2, 2015
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Using a sex appeal is not new, but the reaction to this strategy by Carl’s Jr. is interesting. In copy-testing 52% said a recent ad [...]
August 31, 2015
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I found this new Gatorade campaign intriguing. While it fits well with Chapter 5, you may want to use it to introduce your course. The tagline of [...]
August 20, 2015
Clow/Baack 