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Kraft Heinz Company and McDonald’s USA teamed up to create a new campaign “World’s Best Mom.” The ad campaign will focus [...]
January 19, 2016
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Humor has long been a favorite advertising appeal to reach consumers and Snickers has relied on humor in recent years to promote its brand. Two [...]
January 12, 2016
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This article in Entrepreneur could be used to launch your class. Not only can you discuss these creative campaigns, but you can discuss what [...]
January 6, 2016
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Integrating a brand’s marketing communications ensures the same message is heard through each of the marketing channels. American Eagle [...]
December 3, 2015
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I had to post this article from Adweek. According to this study, the advertising industry accounts for 19 percent of the GDP in the United [...]
November 23, 2015
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This short article “Why Integrated Marketing Works” was posted on the blog of Zehnder Communications and provides support for [...]
November 23, 2015
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Ram has launched a new campaign in partnership with Farmers and Hunters Feeding the Hungry (FHFH). The campaign encourages hunters to donate [...]
November 9, 2015
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In discussing positioning strategies, Lean Cuisine would be a good example of a brand striving to reposition itself in the marketplace. In just 4 [...]
November 2, 2015
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Stetson Hats is celebrating the company’s 150th anniversary. The company’s goal – rejuvenate the brand. I think this can create [...]
October 29, 2015
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This article in Adweek caught my attention. With all of the political ads appearing on every conceivable media, National CideMedia says it does [...]
October 21, 2015
Clow/Baack 