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Covergirl is one of the most well-known cosmetic brands. In addition to providing excellent products, the brand has been very successful in [...]
May 12, 2014
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Hooters has developed a successful social media presence. Examine the following resources, then answer the discussion questions. Resources for [...]
May 12, 2014
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Search Engine Optimization, or SEO, is extremely important for digital marketing because 70% to 80% of all web traffic begins with a search [...]
May 12, 2014
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Digital Marketing is becoming an important element of integrated marketing campaigns. The videos listed below provide information about a broad [...]
May 12, 2014
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Advil has used integrated marketing communications to establish a strong brand presence. Its digital component is an integral part of [...]
May 12, 2014
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Duracell is a well-known brand that has used television advertising to promote the brand. Recently, Duracell began using NFL players to promote [...]
May 8, 2014
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Geico has developed a number of different executions of its television ads. Watch the following TV advertisements then answer the questions that [...]
May 8, 2014
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For most brands, traditional media is still an important component of an integrated marketing communications campaign. The challenge is choosing [...]
May 8, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
Clow/Baack 