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This Advertising Age article notes that consumers are willing to pay more money for products they believe are designed to prevent overuse. New [...]
May 23, 2014
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Recent television ads for Head & Shoulders and Old Spice provide excellent examples of co-branding. Here are two of the recent ads [...]
May 23, 2014
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A recent article in the Wall Street Journal highlighted Wal-Mart’s new image advertising campaign. Faced with recent criticisms of the [...]
May 23, 2014
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Here are some videos you may want to use for Chapter 2 to introduce the various topics. Strategic Identity & Corporate Image – This [...]
May 23, 2014
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When Esurance began selling its insurance products on the Internet, the company quickly developed a niche in the under-30 market, a group [...]
May 23, 2014
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Packaging affects many consumer purchases, especially during visits to retail stores. Swiffer sales stagnated because the product was in a box [...]
May 23, 2014
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Making brands more human has become a recent trend in marketing according to an article in Advertising Age. Ad seek to convey the message that [...]
May 23, 2014
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Interbrand released the 100 Best Global Brands. Here is a New York Times article about the listing. You may also want to access [...]
May 23, 2014
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WPTV News reported an advertisement for Dunkin Donuts of a woman with a black face and bright pink lips appeared in Thailand. Human rights groups [...]
May 23, 2014
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Here are some good videos that you may want to use for Chapter 1. I have personally found that using these types of videos can hold student [...]
May 23, 2014
Clow/Baack 