• Product placement has become a big business. Do they work? Here are some videos that can be used to generate a discussion. Top 10 Best Product [...]

  Product Placement (Chapter 10)

  January 23, 2015
• I received an email from a professor using our book to explain the differences between buzz marketing, stealth marketing, viral marketing, and [...]

  Buzz, Stealth, Viral, Guerrilla Marketing – What’s the Difference? (Chapter 10)

  November 4, 2014
• I received the link to this example of guerrilla marketing for KLM, Royal Dutch Airlines, from a colleague and had to post it. As you can see in [...]

  Guerrilla Marketing (Chapter 10)

  June 3, 2014
• In order to reach consumers in an advertising cluttered environment, Bryan Silverman and his brother Jordan, have created a company that sells [...]

  Advertising – Bathroom Style (Chapter 10)

  June 3, 2014

• The goal of buzz or word-of-mouth marketing is to get consumers to generate buzz about a brand. The rationale is based on the idea that consumers [...]

  Buzz Marketing (Chapter 10)

  May 12, 2014
• Harley Davidson (motorcycles) has gone from near bankruptcy and quality-control problems to a iconic brand with a strong brand community of [...]

  Harley Davidson (Chapter 10)

  May 12, 2014
• Coca-cola is an iconic brand that is recognized worldwide. But, to maintain its brand position, To maintain its brand position, Coca-Cola’s [...]

  Coca-Cola (Chapter 10)

  May 12, 2014