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Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate [...]
November 17, 2014
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Here is an interesting article from Adweek about the impact of Twitter on TV show ratings, if the stars send out tweets during the show. In [...]
September 22, 2014
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ALS raised $110 million through the ice bucket challenge. This social media campaign went viral and attracted millions of participants. [...]
September 11, 2014
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This Adweek article highlights Evian’s real-time marketing campaign using Twitter. The campaign use real-time tweets to individuals who [...]
September 8, 2014
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Pew Research Center just published a study describing the demographics of social media users in 2013. The actual report in PDF can be downloaded. [...]
June 3, 2014
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Almost everyone has a Facebook profile. This recent article suggests that Facebook is fading with teens. Another article points out that while [...]
June 3, 2014
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Social media has become an important component of integrated marketing campaigns. Many brand managers are looking for ways to best utilize this [...]
May 12, 2014
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Covergirl is one of the most well-known cosmetic brands. In addition to providing excellent products, the brand has been very successful in [...]
May 12, 2014
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Hooters has developed a successful social media presence. Examine the following resources, then answer the discussion questions. Resources for [...]
May 12, 2014
Clow/Baack 