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Hot Pockets launched its biggest campaign in 30 years with this video featuring Kate Upton and Snoop Dogg, along with other cameo appearances [...]
May 29, 2014
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Mcgarrybowen used optical illusion in a 60-second European TV spot for Honda CR-V. This video as well as two others that utilize optical [...]
May 29, 2014
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Here are two advertisements that used stronger fear appeals than have been seen in the past. After watching the two ads, answer the questions [...]
May 29, 2014
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Twenty years ago the Got Milk campaign began. It is one of the campaigns and taglines that has lasted over time and was even featured in the [...]
May 29, 2014
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An interesting article appeared in Advertising Age based on the idea that many creatives inside the advertising industry feel advertising [...]
May 27, 2014
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This ad for Centrum Silver would be excellent for going through the components of a creative brief. You may want to divide students into groups [...]
May 27, 2014
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Ellen DeGeneres has a great comedy routine about a line of Bic pens for women. Your students should enjoy this video. It can be used to initiate [...]
May 27, 2014
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Ten years ago Kia was rolled out and targeted for hip, tech-savvy, young consumers. It was for the millennial generation – consumers in [...]
May 27, 2014
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Since most of your students will be part of the millennial generation, here is an interesting article about “How to Get Millennials to Love [...]
May 27, 2014
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Here is a good video that Karen James (professor at LSUS) shared with me on defining a target market. It fits well with Chapter 4. You may want [...]
May 27, 2014
Clow/Baack 